Bite-sized and single-serve chocolates are expected to garner increasing popularity as the war on sugar wages on in Malaysia. This is a response to the smart snacking trend that is gaining traction in the country, where many consumers are choosing snacks that are beneficial to their health.
Did you know "Chocolate And Chocolate Confectionery" are eligible for consideration of Pioneer Status and Investment Tax Allowance under the Promotion Of Investment Act 1986
"Chocolate Confectionery in Malaysia", the chocolate market can be segmented into boxed assortments, chocolate pouches and bags, chocolates with toys, chocolate confectionery, seasonal chocolates and tablets. It can also be segmented into milk chocolates, molded chocolate bars, chocolate-covered bars and dark chocolates. The market can also be segmented in terms of size, small single bar chocolates, large chocolates, family packs, etc. Major distribution channels include Hypermarkets and Supermarkets, Convenience stores, Department stores, Dollar stores, Variety stores, eRetailers, Food & Drinks specialists, etc. Malaysia not only consumes chocolates but also exports them. There are over 50 chocolate manufactures in Malaysia. In terms of market share, Malaysia holds the majority share in Southeast Asia, and this is expected to increase considering the demand for chocolate is increasing. The Malaysian Chocolate and Confectionary market is growing and now the Malaysian industry is eyeing new markets like Russia, Ukraine and expands its hold on some existing markets like the Middle East.
Like the sweet, mouth-watering taste of chocolate, the Malaysian chocolate industry is also very lucrative and offers some very attractive returns. Good chocolate manufactured take a very precise process and the Malaysian chocolate industry has seemed to excel in it.
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